儿童玩具

摘 要

儿童产品现状与需求分析

中国经济的快速发展和独生子女政策所带来 的人口压力已经成为社会发展的侄桔 , 随着我国开放 “ 二胎” 政策 , 新的一轮人口红利即将启动。 人 口结构的调整所带来的社会经济结构的变化也是可以预期的, 根据调查 , 目前在普通家庭中与儿童相关的消费约占家庭消费总开支的30％ 。 由此可见, 儿童产品 的需求量是非常大的,其品质的要求也越来越受到全社会的关注。 然而在目前市场上销售的儿童产品在设计上并没有完全将儿童作为真正的受众来考虑, 而是将家长如何来购买作为了产品设计的初衷。 面向儿童来做符合儿童兴趣的产品设计是作为儿童产品设计者应该思考的问题, 以儿童为中心来设计产品才是最核心 的理念。 当然 , 除了考虑儿童本身的需求 , 从儿童产 品 的设计考虑也应该加人家长参与的因素。 因此 , 互动类型的儿童产品不但增强了产品本身的娱乐性 , 还更多地加强了亲子关系的互动 。 与孩子共同来参与的玩具设计可以更好地激发孩子的热情, 他们会超过预期地回报我们 ,这也是为儿童做产品设计的价值和意义 。

关键词：快速发展；“ 二胎” 政策；儿童为中心；价值和意义

Childrenrsquo;s Toys

Analysis on the status and demand of children#39;s products

The rapid development of economy and the one-child policy China population pressure has become the social development of the nephew of orange, with the opening of China#39;s 'second child' policy, a new round of demographic dividend is about to start. The change of social and economic structure brought about by the adjustment of population structure is also expected. According to the survey, the consumption related to children in ordinary families now accounts for 30% of the total household consumption. As a result, the demand for children#39;s products is very large, and the demand for its quality is getting more and more attention from the whole society. However, the children#39;s products sold in the market today do not consider children as the real audiences, but rather how parents purchase them as the original intention of product design. Product design that accords with children#39;s interest is a problem that should be considered for children#39;s product designers. Children centered design is the core concept. Of course, in addition to taking into account the needs of the children themselves, the design considerations of children#39;s products should also add to the factors of parents#39; participation. Therefore, the interactive type of children#39;s products not only enhance the entertainment of the product itself, but also strengthen the interaction of parent-child relationship. Toys designed together with children can better stimulate children#39;s enthusiasm, they will repay us more than expected, which is also the value and significance of product design for children.ABSTRACT

Key words：Rapid development; the 'second child' policy; children as the center; value and significance