携程网的财务研究文献综述

摘 要

现代旅游产业属于典型的信息敏感型、技术密集型和高附加值的服务业，其固有的特征决定了它非常适合发展电子商务业务，即旅游电子商务。旅游电子商务出现至今，它突破了时空的限制，提高了旅游服务产品的交易效率，降低了交易过程的成本和最大程度地整合旅游信息资源。携程网的电子商务模式是我国旅游电子商务的代表，通过分析携程网的旅游电子商务模式，能够深入分析我国旅游电子商务的当前状况与发展前景。国内学者对旅游电商问题进行了大量研究，并取得了一些结果，本文以携程网为例,结合当前中国主要旅游电子商务的特征来进行分析,其中重点分析了携程网的财务状况。

关键字：旅游业；发展；对策；携程

Financial Analysis of Ctrip

ABSTRACT

Modern tourism is a typically information-sensitive, technology-intensive, and high value-added service industry, whose inherent characteristics determine its suitability for developing into tourism e-commerce. Tourism e-commerce has broken the limitation of time and space since it appeared. It improves the transactional efficiency of tourism service products, reduces the cost in transactions, and integrates tourism information resources to the largest extent. Ctrip is the representative of China#39;s tourism e-commerce, analyzing the model of Ctrip can help boost an in-depth analysis of the current situation and development prospects of tourism e-commerce in China. Domestic scholars have done a lot of research on tourism e-commerce, and have achieved some results. Taking Ctrip as an example, combined with the characteristics of the main tourism e-commerce in China, this paper focuses on the financial analysis of Ctrip.

Key words: tourist industry; development; countermeasures; Ctrip

1 引言