B服装公司O2O模式研究

摘要

我国电子商务市场竞争激烈的同时发展空间巨大。就目前服装公司的电子商务模式主要分为三种：B2B、B2C、O2O。其中O2O模式更是目前最流行的模式。简单说O2O模式的理念就是通过线上互联网与线下实体服装店相辅相成，形成一种更为立体的电子商务营销模式，为服装公司长久发展服务。因此思考如何通过互联网更好地服务B服饰有限公司这一问题迫在眉睫。

本文献综述旨在了解国内外对电子商务的研究状况，具体分析B2B、B2C、O2O三种模式的内容和特点。最终希望通过O2O新锐的商业模式提高B服装公司赢利的能力，帮助B服装公司满足顾客日益增长的多样化的需求，实现B服装公司总体销售业绩的增长。

关键词：服装公司；O2O；电子商务

Study on O2O Mode of B Garment Company

ABSTRACT

China#39;s e-commerce market is highly competitive and has huge space for development at the same time. At present the clothing company#39;s e-commerce model is divided into three types: B2B, B2C, O2O. Among them, O2O mode is the most popular mode at present. Simply put, the idea of O2O mode is to establish a more comprehensive e-commerce marketing model by online internet and offline physical clothing stores and serve the long-term development of the clothing company. So, this issue what thinks about how to better serve the B Clothing Co., Ltd. through the Internet is imminent.

This article aims to understand the research status of e-commerce at home and abroad, and analyzes in detail the content and characteristics of B2B, B2C and O2O. This article hopes to improve B clothing company#39;s profitability by O2O cutting-edge business model, help B apparel company to meet the ever-changing and diverse needs of their customers and achieve B clothing company#39;s overall sales growth.